Los Angeles Clippers
Season Creative Pitch Concept
A tale of one city. The L.A. Clippers have long since been relegated to second-class status in the shadow of their glamorous Staples Center neighbors the Lakers.
Therefore, I developed a concept design embracing the grittier side of the L.A. experience. This isn't a "showtime", plastic-fantastic brand of hoops. This is blue-collar basketball, down and dirty... Dunk it on your head and then tell you all about it.